A tag can be lost.
An identity can't.
The tag is the key. What it opens is a record that belongs to your animal — their identity, their health, their history, for life. Tap or scan it and the right person gets exactly what they need to help.
One identity. An evolving record. A lifetime of history.
They grow, just like we do.
We don't have the same health needs, routines, relationships or records at 5, 25 and 65 — and we are still the same person. Neither do they. Their life record grows as they do.
Identity persists
Who they are does not change when anything else does.
Records evolve
Health, routines, preferences and people change over a lifetime.
History remains
What came before stays, instead of starting over.
What happens when someone scans.
- Seconds, not minutes. No app, no account, nothing to install.
- You know first. Everyone on the record is notified the moment the tag is opened.
- No phone number changes hands. The conversation runs through us.
- Each reader, their part. Finder sees how to help. Vet sees medications, allergies, reactions. Animal control sees licensing.
You wouldn't post your phone number on a telephone pole.
So why engrave it on something your animal carries everywhere?
urSmartID gives someone a way to help without printing your private information on your animal.
See how privacy worksSimple on the outside. A lot behind it.
- Tap
- Scan
- No battery
- No app for the finder
- No subscription
Rugged and water-resistant. Stainless steel sealed in epoxy. No battery, no electronics, nothing to charge or replace — built for daily wear.
Replaceable without losing their history — because the identity was never on the tag.
One purchase. Their identity goes on.
MSRP $49.99 — introductory price $39.99 for your first tag. Every additional tag is $10 off. Free US shipping. No subscription, ever.
Preorder — ships by October 1, 2026. Cancel any time before your tag ships for a full refund.
The tag is the smallest part of what you're buying
A biometric identity through urLifePrint that belongs to the animal — not to the tag, and not to whoever is holding the leash.
Health, medications, allergies, routines, behaviour, caregivers, veterinary history, documents and photos — added over a lifetime, kept in one place.
A finder sees how to help and how to reach you. A vet sees medications, allergies and reactions. Animal control sees licensing. Nobody sees more than their situation calls for.
Messages between you and a finder run through us. The conversation survives a dead battery and never becomes a number in a stranger’s call history.
Replace it and the record is intact, because the identity was never on the tag. Nothing to renew, no subscription, ever.
The tag is $39.99. Everything above it comes with it.
$10 off one tag. Doesn't stack with the multi-buy discount.
Secure checkout by Stripe. You'll be redirected to pay. Preorder — ships by October 1, 2026. Cancel any time before your tag ships for a full refund.
- Preorder — ships from the US by October 1, 2026
- No batteries · no monthly fees
Prefer a step-by-step checkout? Open the full order page.
Tagging more than one animal?
Clinics, shelters, rescues, municipalities and schools deploy urSmartID at volume, with pricing that reflects it. Every animal you tag gets a record that stays with them after they leave your care.
Request organization pricingurSmartID is part of urSynergy — the infrastructure connecting identity, records, care and providers around the animal.